Brand assets

The Thorb logo, colors and fonts. Use them as they are when you write about us, make a video or poster, or introduce Thorb.

Download all logos (ZIP)Usage guidelines

The ZIP has SVG and transparent PNG files in all four colors, plus the vertical Chinese and stacked bilingual versions.

Logo

Pick a color, then a format. SVG scales to any size; PNG has a transparent background.

StandardReverseBlackWhite

Standard: for light backgrounds.

Reverse: for dark backgrounds.

Black: for one-color printing on light backgrounds.

White: for one-color printing on dark backgrounds or photos.

Mark

For square spots such as avatars, app icons and favicons.

SVG PNG

Below 24 px, use the bold version

SVG PNG

English wordmark

Th⏻rb on its own in English, without the mark in front.

SVG PNG

Chinese lockup

⏻ 梭包, for Chinese.

SVG PNG

Bilingual lockup

梭包 Th⏻rb, as used in the Chinese site header.

SVG PNG

The vertical Chinese and stacked bilingual versions are in the ZIP.

Colors

Click a swatch to copy its HEX code, or click a value below it to copy HEX or RGB.

Primary

Ion CyanOn light backgrounds

Ion CyanOn dark backgrounds

For teal text on web pages, use the darker

It reads better on light backgrounds.

Secondary

Logo and text on light

Logo and text on dark

Light background

Dark background, device screens

Fonts

Poppins, Roboto, Noto Sans SC and Saira are free on Google Fonts. PingFang SC comes with Apple devices.

Poppins SemiBoldLogo

The English wordmark is drawn from it. The logo is already outlined, so use the logo files instead of retyping it in the font.View on Google Fonts

Roboto + PingFang SC / Noto Sans SCText and interface

Rebuild open hardware一键复刻开源硬件

Used for body text, headings and buttons. Chinese shows in PingFang SC on Apple devices and Noto Sans SC elsewhere. Weights 400 and 500.

Saira Semi Condensed MediumPrices and numbers

¥207.50

For prices and totals that need to read at a glance, set in tabular figures.View on Google Fonts

Usage guidelines

Clear spaceKeep at least half the logo’s height clear on every side.
Minimum sizeMark 16 px (4 mm in print), English wordmark 64 px wide (16 mm), Chinese and bilingual lockups 24 px tall (6 mm). Below 24 px, switch to the bold mark.
ColorThe middle line of ⏻ is always Ion Cyan. For one-color printing, use the all-black or all-white version.
PairingIn English, use Th⏻rb alone, without the mark in front. In Chinese, use ⏻ 梭包.

Don’t

Stretch or squash it

Change its colors

Add shadows, outlines or gradients

Put the mark next to Th⏻rb

Need another format or size? Reach us on WeChat at thorb_com or by email at bd@thorb.com.